Stellantis is betting big on American trucks and SUVs, committing $13 billion to expand its U.S. footprint and revive nameplates that once defined its showroom traffic. At the center of the plan is a new Dodge Durango and a midsize pickup, part of a broader push to rebuild volume in a market that still loves body-on-frame capability and V-8 power.
The move is framed as a once-in-a-generation reset for the company’s U.S. strategy, described internally as the largest single investment in its 100-year history and a direct response to shifting trade rules, tariffs, and consumer demand. For buyers, it signals that Stellantis is not walking away from big trucks and SUVs even as it adds more electrified options.
The $13 Billion Bet on U.S. Manufacturing
Stellantis has laid out a sweeping industrial plan that will Invest $13 Billion to Grow in the United States, a package the company calls the largest single investment in its 100-year history. The strategy is built around trucks and SUVs, with Stellantis positioning the program as a way to expand capacity, modernize plants, and lock in more North American content as trade frictions and Trump-era tariffs reshape supply chains. Company materials describe a multiyear rollout that will touch facilities across key states and underpin a wave of new and updated models.
As part of that plan, Stellantis has detailed how the investment will Expand U.S. Production by 50 percent over current levels, with work spread across plants in Ohio, Michigan and Indiana. An additional commitment of nearly $400 million is earmarked to relocate midsize truck assembly that had previously been planned for another region, underscoring how central pickups are to the new roadmap. The company has also highlighted that this is a 100-year milestone for its U.S. operations, reinforcing the scale of the shift in manufacturing focus.
Construction and retooling work will be extensive, with Stellantis plans $13B describing a wave of plant upgrades and new building activity tied directly to this expansion. The company has said the investment will boost its annual finished vehicle output by 50%, with new product launches and updated powertrains scheduled through 2029. Internal projections point to thousands of additional U.S. factory jobs, a figure echoed in coverage that notes Stellantis will add about 5,000 positions as part of the U.S. manufacturing investment.
Revived Durango and a New Midsize Pickup
The emotional centerpiece of the product push is a reborn Dodge Durango, which Stellantis is positioning as a high-impact halo for its truck and SUV lineup. A detailed press kit confirms that for the 2026 model year, Dodge will lean into its performance roots with an “All HEMI, All the Time” strategy that will Deliver HEMI V-8 Engines Standard Across the Entire Durango range. That means even the Durango GT gets a HEMI, a clear signal that Stellantis sees room for big-displacement powertrains alongside its electrification plans.
Enthusiast coverage describes how Stellantis Goes Big in America With a Billion Plan for a New Durango and a Midsize Pickup, framing the SUV and truck as twin pillars of the $13 billion program. The midsize pickup, which will share underpinnings with other global trucks, is being brought to the United States after Stellantis committed nearly $400 m to shift its assembly to American soil. That relocation is designed to ensure the truck qualifies for domestic-content rules while giving Stellantis a long-awaited entry in a segment dominated by rivals.
Inside the broader portfolio, the company is also leaning on Jeep and Ram to carry much of the volume growth. A LinkedIn summary notes that Jeep parent Stellantis plans $13B in U.S. investment targeting a 50% boost in production, part of a broader effort to revive sales for American nameplates. Internal sales reporting shows that FCA US fourth-quarter totals rose 4 percent year over year, with full-year 2025 U.S. sales up 3 percent, and notes that In October the company announced the $13 billion investment over four years in the U.S. as it began shipping new Jeep Cherokee models to dealerships. For Stellantis, the Durango and midsize pickup are meant to amplify that momentum rather than replace it.
Jobs, Politics and the High-Stakes U.S. Comeback
Beyond product, the investment is a political and economic statement about building in America With a stronger domestic base. Company materials emphasize that Stellantis will Grow in the United States with a package that touches multiple states and is framed as a 100-year milestone for its U.S. history, as detailed in a second Stellantis to Invest release. Financial coverage underscores that Stellantis is going all-in on a U.S. comeback, with the $13 billion package portrayed as a direct answer to pressure on automakers to invest more domestically.
The political backdrop is impossible to ignore. One analysis notes that Stellantis invests record $13B in US plants to counter Trump tariffs, with the company explicitly tying new product launches to a strategy of insulating its (Stellantis) U.S. factories through 2029. Video explainers aimed at consumers describe how the struggling American car brands owned by American Stalantis are getting a $13 billion shot in the arm, while another breakdown of the Mopar angle pitches the plan as a win for diehard Dodge and Jeep loyalists. Together, they paint a picture of a company trying to reassure both Washington and its enthusiast base that it is serious about building trucks and SUVs in the U.S.
For workers and local economies, the stakes are equally clear. Reporting on the manufacturing buildout notes that Share, Copy and Email updates about new construction have become a regular feature as communities track where the next wave of hiring will land. A separate overview of the automaker’s strategy stresses that Stellantis is using the $13 Billion commitment to Grow its U.S. presence at a moment when President Donald Trump is pressing automakers to build more at home. For now, the revived Durango, the new midsize pickup and a 50% production surge are the clearest signs that the company intends to meet that challenge head on, with Editor and News commentary alike casting the move as a defining test of Stellantis’ U.S. ambitions.
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