The average new vehicle sold in 2026 will keep just 45% of its original sticker price after five years on the road, according to Kelley Blue Book’s 2026 Best Resale Value Awards. But the vehicles at the top of KBB’s list are holding onto 55% or more of their MSRP over that same five years, and the pattern among the winners is impossible to miss: trucks, SUVs, and one brand in particular are doing the heavy lifting.

One Brand, Six Years Running

Toyota took home KBB’s overall mainstream brand award for the sixth consecutive year, with an average five-year resale value of 53% across its lineup. On the luxury side, Lexus repeated for a fifth straight year at 47%.

Trucks and SUVs Sweep the Categories

Toyota swept the truck and mainstream SUV categories almost entirely, with the Tacoma taking midsize truck, the Tundra winning full-size truck, the 4Runner claiming off-road SUV, the Sequoia winning full-size SUV, and the Grand Highlander taking midsize SUV. Honda picked up the compact and subcompact SUV categories with the CR-V and HR-V, plus compact car with the Civic. The Ford Maverick won compact truck, the only real crack in Toyota’s grip on that segment.

Electric Vehicles Aren’t All Losing Value the Same Way

Tesla’s Model 3 won the electric car category, while Rivian took both electric SUV and electric truck honors with the R1S and R1T. On the luxury EV side, Porsche’s Taycan and Cadillac’s Vistiq split the electric SUV and electric car luxury awards.

What “Top 10” Actually Means for Your Wallet

Vehicles in KBB’s top 10 overall are projected to retain around 55% or more of MSRP after five years, against that 45% industry average. On a $40,000 vehicle, that ten-point spread is $4,000 of your own money staying in your pocket instead of disappearing into depreciation.

How to Actually Use This List

The brands winning these awards year after year aren’t winning because of one hot model. They’re winning because used-car buyers keep showing up with cash in hand for the same names, quarter after quarter.