Ferrari’s first production electric car just outsold nearly every classic in the brand’s 78-year history — and it isn’t even the fastest or rarest Ferrari ever built. RM Sotheby’s hammered “Chassis 0” of the new Ferrari Luce for $40 million at its Monterey sale on August 16, 2026, a number that turns a factory-fresh EV into one of the most expensive Ferraris ever sold at any auction, for any reason.

Key Points

• Sale price: $40,000,000, against a pre-auction estimate of just $1.1 million — roughly 36 times what RM Sotheby’s expected it to bring.
• The car is chassis number ZFF21BUA8T0338000, officially designated “Chassis 0,” the first production unit of the Luce program to roll off Ferrari’s line.
• Every dollar benefits The Ferrari Foundation, a registered 501(c)(3) that funds the automaker’s educational initiatives.
• The result beat Ferrari’s previous charity-auction record — a Daytona SP3 that sold for $26 million in 2025 — by 54%.

A regular Ferrari Luce carries a retail price around €550,000, or roughly $640,000. This particular car went for about 62 times that. Buyers weren’t paying for horsepower or a rare coachbuilt body from Ferrari’s past — they were paying for the plaque that says this one came first.

The car itself is a bespoke “Tailor Made” build, not a stock example off the line. Ferrari gave it an exclusive “Madreperla Semi-Gloss” exterior finish, developed specifically for this one car, that shifts from green to violet depending on the light. Inside, the seats are trimmed in “Le Mans” metallic leather in Perla, with Grigio Corvara accents in place of the usual black. It even carries a dedicated plaque marking its status as the first production chassis of the entire Luce line.

Ferrari waived the buyer’s premium on the sale, meaning the full $40 million goes to the winning bid rather than being padded by auction-house fees. The buyer won’t take delivery immediately, either — the car heads back to Maranello, Italy first, with final delivery scheduled for the first quarter of 2027, and any U.S. buyer has to take possession through an authorized Ferrari dealership rather than driving off the lot in Monterey.

How It Stacks Up

Put the number in context and it gets wilder. The car came within $8.4 million of the outright record for any car sold at auction — the $48.4 million a 1962 Ferrari 250 GTO fetched in 2018. That a brand-new EV with zero racing pedigree and zero historical mileage landed within striking distance of a 60-year-old GTO says less about the Luce’s specs and more about what collectors will pay to own a number.

Ferrari has resisted going electric longer than almost any rival luxury automaker, and the Luce is the company’s answer — its first series-production EV, badged with the Italian word for “light.” Whether that reluctance was warranted is still an open argument among Ferrari purists. What isn’t in question anymore is whether wealthy collectors will show up for it: on a Saturday night in Monterey, one did, for $40 million.