Ford’s next electric vehicle is a truck that starts at $28,350 before options — cheaper than the base price of the gas-powered Chevrolet Colorado, Toyota Tacoma, or Ford’s own Ranger. The automaker confirmed pricing for the new Fathom, a midsize electric pickup built on an entirely new low-cost architecture, according to CNBC.

Key Points

• Fathom starts at $28,350 before a $1,595 destination fee, putting the out-the-door price at $29,945, according to ConsumerAffairs.
• It’s the first vehicle built on Ford’s new Universal EV Platform, engineered specifically to cut manufacturing cost and complexity.
• Ford has not yet released range, battery size, horsepower, or towing figures.
• Preorders open in early 2027; production begins later that year at Ford’s Louisville Assembly Plant in Kentucky.

Ford is pitching the Fathom on interior space rather than truck-guy specs for now. The five-seat cabin is projected to beat the passenger volume of a Toyota RAV4, according to Ford’s own announcement, and the truck pairs a conventional bed with a front trunk for extra cargo space. Standard equipment includes bidirectional power capability — meaning the truck’s battery can send electricity back out to run a house or job site — along with BlueCruise hands-free driving on mapped highways, Apple Maps navigation built into the dash, and both Apple CarPlay and Android Auto.

What Ford hasn’t said yet matters as much as what it has. There’s no EPA range estimate, no battery capacity in kWh, no horsepower number, and no towing or payload rating — all specs that determine whether a work truck actually replaces a work truck. Ford says additional configurations could arrive after launch, but has released pricing for only the standard-range base model so far.

The manufacturing story behind the price is arguably the bigger deal. Ford says the Universal EV Platform divides the truck’s assembly into major sections that get built in parallel before being joined together, a departure from the single-line approach Ford uses for gas trucks today, meant to cut parts count, labor hours, and overall factory complexity. That production system is what’s supposed to make a sub-$30,000 electric truck possible without losing money on every unit — something no automaker has managed with a mainstream EV pickup so far.

The pricing puts real pressure on two different fights at once. Against gas trucks, $28,350 undercuts the starting price of a Ranger, Colorado, or Tacoma by thousands of dollars, even before federal or state EV incentives are factored in. Against electric trucks, it’s aimed squarely at the emerging budget end of the market alongside the upcoming Slate Truck, rather than at six-figure trucks like the Rivian R1T or Cybertruck. The one price Ford keeps inviting comparison to is its own Maverick — the Fathom costs more than a base Maverick, but is a larger, midsize truck rather than a compact one.