Hyundai sold just 28 Ioniq 6 sedans nationwide in August, a 97 percent collapse from the 1,047 units it sold a year earlier, even as the brand posted record hybrid sales and double-digit growth for the Tucson and Elantra, according to Hyundai Motor America’s own August 2026 sales report.

Key Points

• Hyundai’s total U.S. sales fell 2 percent year-over-year to 86,977 vehicles in August, per the automaker’s own release.
• Ioniq 6 sales cratered to 28 units from 1,047 a year earlier — a decline of about 97 percent — and year-to-date sales for the model are down 84 percent to 1,345 units, Hyundai’s own figures show.
• The Ioniq 5 crossover fared little better, falling 51 percent year-over-year to 3,818 units, while the three-row Ioniq 9 dropped 42 percent to 589 units, according to the same report.
• Hybrid sales set a company record, jumping 33 percent year-over-year and accounting for 29 percent of Hyundai’s total August volume, with hybrids and EVs combined making up 34 percent of sales for the month.

What the Data Shows

• Gas-powered and hybrid-friendly models carried the month: the Tucson rose 18 percent to 21,197 units and the Elantra climbed 16 percent to 17,747 units, per Hyundai’s release.
• The Ioniq 6’s near-disappearance lines up with reporting that the standard Ioniq 6 has effectively been dropped from Hyundai’s U.S. lineup for 2026, with only the high-performance Ioniq 6 N offered in limited numbers — Hyundai’s own U.S. website currently carries no listing for a standard 2026 Ioniq 6, according to CarsDirect.
• That same reporting points to the expiration of the federal EV tax credit and tariffs on vehicles built in South Korea as headwinds on Hyundai’s sedan-shaped EV, which never came close to matching the volume of its Ioniq 5 SUV sibling — Hyundai sold roughly 9,530 Ioniq 6 units across all of 2025 versus 42,733 Ioniq 5s.
• The trend isn’t limited to Hyundai’s mainstream brand: CarsDirect notes sister brand Genesis has already dropped its Electrified G80 sedan entirely, a sign that Hyundai Motor Group may be consolidating EV sedans across its lineups rather than continuing to fund slow sellers.

The plunge shows how quickly a slow-selling EV can fall off a mainstream automaker’s radar once tax incentives shrink and buyers keep gravitating toward crossovers over sedans. Hyundai isn’t walking away from electrification — it’s simply routing the money toward the vehicles people are actually buying, and for now that means SUVs and hybrids rather than sedans wearing an EV badge.