Polestar is offering a steep new incentive on its Polestar 4 — the electric SUV known for swapping its rear window for a camera feed — that cuts as much as $25,000 off the sticker price for qualified U.S. buyers, according to Polestar’s own current U.S. offers page, bringing the unusual crossover within reach of a much wider set of buyers.

Key Points

• Polestar’s official site lists a “Polestar Clean Vehicle Incentive” worth up to $25,000 off MSRP for qualified cash buyers, on top of a starting price of roughly $56,400 for the base Long Range Single Motor trim, per Polestar’s own offers page.
• Buyers can also lease the Polestar 4 for $499 a month over 27 months, or finance at 0% APR for up to 60 months with an $18,000 incentive built in, according to the same Polestar page.
• The offers are valid for vehicles delivered by September 30, 2026, per Polestar’s site.
• The entry-level rear-wheel-drive Polestar 4 makes 272 horsepower and is rated for roughly 300-plus miles of range, while the dual-motor version produces 544 horsepower with a 0-60 mph time of 3.7 seconds, according to Kelley Blue Book’s reporting on the lineup’s specs.

What’s Different

• Every Polestar 4 trim, base and dual-motor alike, keeps the vehicle’s signature design decision: no rear window at all. Instead, a rear-mounted camera feeds a digital display built into the rearview mirror, per Kelley Blue Book.
• Polestar has argued the camera setup actually improves visibility, since there are no rear headrests or roof pillars blocking the view the way they would through a conventional back window.
• The discounted pricing applies to the coupe-styled Polestar 4; Polestar has separately introduced a more traditionally shaped SUV variant of the same model with a conventional rear window and mirror, sold in European markets starting near €57,900 — a different vehicle from the one covered by the U.S. incentive.

The scale of the discount is notable given where the Polestar 4 started. It launched in the U.S. as the brand’s flagship crossover after Polestar discontinued the smaller Polestar 2 sedan in the American market, and InsideEVs reported the automaker has been repeatedly sweetening the deal to drive U.S. deliveries, including an earlier $10,000 price cut on the base trim that had brought its effective starting price down to $47,800.

Stacked against the current $25,000 incentive, Polestar’s own pricing math means a qualified cash buyer could end up paying well under $35,000 before any additional federal or state credits — for a vehicle that started well north of $55,000. That’s a dramatic repositioning for a brand that entered the U.S. market as a premium alternative to Tesla.

Context

With the incentive window running only through the end of September, Polestar is betting that a sharply lower effective price — not a change to the car itself — is what finally gets the camera-mirror SUV in front of buyers who passed on it at full price.