Two custom Ram trucks cross the auction block as a paired lot at Barrett-Jackson’s Las Vegas sale on Friday, September 11, at roughly 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center, with every dollar of the hammer price going to charity rather than a buyer’s garage, according to UFC’s own announcement of the build.
A one-of-one Rumble Bee pushed past 900 horsepower
The headline truck is a 2027 Ram 1500 Rumble Bee SRT, the first retail-production example of the nameplate and a custom one-off besides. Stock, the truck’s supercharged 6.2-liter Hellcat HEMI V8 makes 777 horsepower and 680 lb-ft of torque, good for a 3.4-second sprint to 60 mph and an 11.6-second quarter-mile, according to the UFC release. This build goes further: a Direct Connection 3.0-liter supercharger swap pushes output past 900 horsepower, backed by a Magnaflow stainless cat-back exhaust, Brembo brakes, and satin black 22-inch wheels. The truck wears a two-tone Molten Red Pearl-Coat and Diamond Black Crystal Pearl-Coat finish with a hand-painted center console badge authenticating its one-of-one status, per Old Cars Weekly’s reporting on the build.
Its pairing is a Guinness-certified record holder
Riding alongside it is a 2005 Ram 1500 SRT-10 fitted with the 8.3-liter V10 borrowed from the Dodge Viper, producing 500 horsepower and once holding the Guinness World Record for the world’s fastest production pickup truck. RealTruck handled this build, adding a yellow-and-black two-tone paint scheme with Viper-inspired bedside and hood graphics, PowerStep running boards, a Pro X15 tonneau cover, Husky Liners protection, and black leather seats with yellow accents, according to the press release distributed via PR Newswire.
Where the money actually goes
Barrett-Jackson is waiving all fees and commissions on the sale, meaning 100% of the hammer price for both trucks flows to charity. The Folds of Honor Foundation, which provides scholarships to spouses and children of fallen or disabled service members, receives the bulk of the proceeds, while a portion benefits the UFC Foundation’s work with Hispanic charitable organizations, per the UFC release. Folds of Honor co-founder Lt. Col. Dan Rooney called the four partner companies “true patriots that are changing our recipients lives through education,” according to the announcement.
Executives frame it as brand collaboration with a cause
Stellantis executive Tim Kuniskis, who oversees Ram and SRT, said in the release that “the opportunity to support these great causes while bringing together two of the most exciting trucks in Ram history is an honor.” RealTruck VP of Marketing Lee Riser described the collaboration as combining “RealTruck’s product lineup, Ram’s performance DNA, and UFC’s massive platform” to raise real money for the charities involved. Barrett-Jackson CEO Craig Jackson added that partnering with brands of that scale “allows us to amplify our fundraising efforts” beyond what a single-company build typically generates. UFC president Dana White is scheduled to join Jackson on the auction block to help drive bidding, and the winning bidder also receives a VIP UFC Experience package as part of the lot.