The Honda Civic is the most-searched vehicle on Google in 15 states, more than any other single model on sale today, according to a new analysis of 175 auto-related search terms reported by Florida Daily and The Auto Channel. The Ford F-150, America’s best-selling vehicle for decades, ranked second, leading online search interest in 12 states, while the Toyota Camry topped searches in 10 states including Florida.

How the Study Was Built

The research, conducted by car accessories retailer Car Mats Customs, pulled data from Google’s Keyword Planner across 175 car-related keywords in all 50 states, with data collected in August 2026, per The Auto Channel’s summary of the findings. Analysts identified the model with the highest estimated monthly search volume in each state and counted how many states each nameplate led. Florida Daily reported the Civic topped search interest in states including Pennsylvania, Illinois, New Jersey, Ohio, Oregon, Connecticut, Wisconsin and Virginia, a geographic spread that stretches from the industrial Midwest to the Pacific Northwest.

The rest of the top of the list splits along familiar regional lines. The Toyota RAV4 ranked second in states such as Maine, Alaska and Colorado; the Honda CR-V led in three states including New York; and the Kia K5 topped searches in Alabama, Louisiana and Mississippi. California stood out for a different reason: the Tesla Model Y did not lead the most states, but it posted the single highest search volume of any model in any state, an estimated 135,000 monthly searches, according to Florida Daily’s reporting on the underlying data.

Key Points

• Honda Civic led Google search volume in 15 states, the most of any model tracked.
• Ford F-150 ranked second, leading in 12 states, despite being the top-selling vehicle nationally by sales volume.
• Toyota Camry topped searches in 10 states; Tesla Model Y posted the single highest state-level search volume at roughly 135,000 monthly searches in California.
• The analysis used Google Keyword Planner data across 175 car-related terms gathered in August 2026.

What’s Affected

Search interest and sales volume are clearly not the same measurement, and the study’s authors caution against reading too much into the gap. A compact sedan generating more search volume than the segment-leading full-size pickup suggests shoppers are doing more comparison research, reading reviews and checking configurations, before settling on a Civic than they are for a truck many households already default to on brand loyalty alone. For automakers and dealers, regional search leadership can flag where marketing dollars are landing effectively versus where a nameplate is winning attention without yet converting it into showroom traffic.

What Shoppers Should Know

High search volume in your state does not necessarily mean the best local pricing or availability, since demand-driven searches can also push dealer markups on hot-selling trims. Shoppers cross-referencing a heavily searched model like the Civic should expect more competition for inventory on popular trims such as the Si and Type R, and should compare listed prices across a wider radius than usual before assuming the most-searched car in their state is also the best-value option.