Kia unveiled the EV2, a compact electric SUV starting at €26,600, at the Brussels Motor Show, positioning it as the brand’s cheapest EV yet for the European market, according to Kia’s own announcement.

Key Points

• The EV2 starts at €26,600 in Europe, according to reporting on Kia’s European pricing, which converts to roughly $28,000 to $31,000 depending on exchange rates, though Kia has not announced a U.S. price or launch date.
• Kia says the EV2 offers up to 448 km of driving range on the WLTP test cycle, according to the company’s press materials.
• “With the Kia EV2, we are expanding the reach of Kia’s electric mobility to customers who want a compact car that still feels spacious, capable and emotionally rewarding,” said Ho Sung Song, President and CEO of Kia, in the company’s announcement.
• The EV2 is a Europe-first launch: Kia has confirmed pricing and specs for European markets but has not committed to bringing the EV2 to the United States, so American buyers cannot order one yet.

What’s Affected

• Kia EV2, a new B-segment electric SUV slotting beneath the EV3 in Kia’s lineup
• European market availability beginning with production in 2026, per Kia
• No confirmed U.S. market plans as of this reveal

What Owners Should Do

• U.S. shoppers interested in a sub-$30,000 EV should treat the EV2 as a market signal rather than a car they can currently order, since Kia has only confirmed European availability.
• European buyers can follow Kia’s regional sites for order books and delivery timing as production ramps up.
• Shoppers cross-shopping affordable EVs in the U.S. today should compare current domestic options, since the EV2 will not affect near-term U.S. inventory.

An EV priced at roughly €26,600 undercuts most electric SUVs currently sold in Europe by a wide margin, and it puts pressure on other automakers still trying to hit affordable price points with profitable margins. Whether Kia eventually brings a version of the EV2 to the United States will depend on tariffs, battery sourcing rules, and how the model performs in Europe first.