In recent years, several car models have failed to capture consumer interest, resulting in disappointing sales figures and significant financial losses for manufacturers. This trend not only affects the automakers but also has implications for dealerships and potential buyers. Understanding which models have struggled can help consumers make informed decisions while also shedding light on the ever-changing automotive market.
1. 2021 Ford EcoSport
The Ford EcoSport, a subcompact SUV, has struggled to find its footing since its introduction to the U.S. market. In 2021, Ford sold only about 20,000 units of the EcoSport, a drastic decline compared to other competitors in the segment. Despite its affordability, the lack of updates and subpar performance led to its lackluster sales.
2. 2020 Honda Clarity
Honda’s Clarity line, which includes electric, plug-in hybrid, and hydrogen fuel cell variants, has seen disappointing sales since its launch. In 2020, Honda sold just over 4,000 units of the Clarity, a stark contrast to the nearly 50,000 units sold of the Toyota Prius that same year. The high cost of the Clarity and limited availability of charging stations have contributed to its struggle.
3. 2022 Nissan Altima
The 2022 Nissan Altima, a popular sedan in previous years, has experienced a significant downturn in sales, with only approximately 56,000 units sold. This represents a 20% decrease from the previous year’s figures. The Altima faces stiff competition from newer models that have better technology and performance features, pushing it further down the preference list for buyers.
4. 2019 Chevrolet Volt
Chevrolet’s Volt plug-in hybrid was discontinued after the 2019 model year, primarily due to declining sales. The Volt sold only 2,000 units in its final year, down from over 20,000 units in 2017. The rise of fully electric vehicles and shifting consumer preferences led to its demise.
5. 2021 Chrysler 300
The Chrysler 300, once a favorite among full-size sedans, has seen its sales plummet. In 2021, only about 12,000 units were sold, a significant drop from 2016 when it sold more than 30,000 units. The lack of modern features and increasing consumer shift towards SUVs and crossovers have contributed to its decline.
6. 2022 Volkswagen Jetta
Volkswagen’s Jetta has historically been a popular compact car, but in 2022, sales fell to around 40,000 units. This decline can be attributed to the growing interest in SUVs, as consumers are moving away from traditional sedans. Furthermore, the Jetta’s competition from newer models with advanced tech features has made it less appealing.
7. 2020 Fiat 500L
The Fiat 500L has not resonated well with American consumers since its debut. In 2020, only 1,500 units were sold, a stark reminder of its poor market performance. The vehicle’s quirky design was not enough to overcome its functional drawbacks, leading to its poor sales figures.
8. 2021 Subaru Ascent
Subaru’s Ascent, a mid-size SUV, has also struggled, with sales dropping to around 25,000 units in 2021. Despite Subaru’s reputation for reliability, the Ascent has received criticism for its fuel efficiency and interior quality. These factors have made it less competitive against rivals such as the Honda Pilot and the Toyota Highlander.
9. 2022 Mitsubishi Outlander
The Mitsubishi Outlander has seen a decline in consumer interest, with only around 10,000 units sold in 2022. The outdated design and lack of performance features have made it less attractive compared to other compact SUVs. Mitsubishi’s limited market presence in the U.S. also hampers its visibility among potential buyers.
10. 2020 Toyota Land Cruiser
Despite being a legendary nameplate, the 2020 Toyota Land Cruiser had lackluster sales with only about 3,000 units sold. The steep price tag, starting around $85,000, has made it less accessible to mainstream buyers. Additionally, the growing popularity of less expensive luxury SUVs has further diminished its appeal.
11. 2021 Acura ILX
The Acura ILX, a