Mercedes-AMG is not easing into the electric era, it is kicking the door down with a battery-powered flagship SUV that will sit at the top of its performance food chain. Now the brand has confirmed that this high-riding EV will not be a one-body-style wonder, with a sleeker coupe-style version joining the standard SUV. Together, the pair signal that AMG wants its electric halo to be as visible in the school run parking lot as it is on a fast lane.
Instead of treating electrification as a side project, Mercedes and AMG are building a dedicated showcase for what their next generation of performance can look like. The SUV and its coupe twin are being positioned as statement cars, designed to show that the badge famous for thunderous V8s can deliver the same drama in kilowatts and software. For buyers, that means the choice between upright practicality and a more dramatic roofline without giving up the headline numbers.
The AMG electric flagship takes shape
Mercedes-AMG is developing this flagship as its own product rather than a simple spin-off of an existing Benz model, a notable break from its usual playbook of tuning mainstream cars. Early development cars, often described as an AMG GT SUV EV, underline that AMG is treating the project as a clean-sheet performance machine that just happens to be an SUV. Spy shots of prototypes show a long wheelbase, wide track and muscular stance that make it clear this is not just another high-output trim in the catalog, a point reinforced by reports that Mercedes is not leaning too hard on existing naming logic.
Under the skin, AMG has not locked in final power figures, but the target is anything but modest. Internal goals point toward Four Figure Power Is The Target, Though Unconfirmed, with multiple reports suggesting engineers are working toward a four digit horsepower output for the top specification. That would put the SUV in the same conversation as the wildest electric sedans and crossovers on sale, and it would instantly make the AMG flagship one of the most powerful production vehicles the brand has ever built. The fact that AMG is chasing that kind of number shows how seriously it takes the shift to battery power.
Coupe companion and timing: style joins substance
The big news for design-conscious buyers is that the SUV will not stand alone. Alongside the standard SUV, Mercedes-AMG has confirmed a Coupe-style variant as the third EV model in its new high performance family, giving the flagship lineup a more emotional silhouette without sacrificing the core hardware. The coupe will share the same electric platform and performance focus as its sibling, but with a faster roofline and more aggressive rear treatment that push it closer to the GT XX concept that previewed AMG’s electric design language. Confirmation of this plan came as the company outlined how the Coupe will arrive alongside the SUV in the early wave of AMG EVs.
Timing is already starting to firm up. Reporting from within the Mercedes orbit indicates that the regular AMG electric SUV is expected to reach the market toward the end of 2026, with the coupe following soon after. One detailed rundown notes that the Mercedes-AMG electric SUV coupé is coming in 2027, positioning it as a quick second act once the upright version has established the nameplate. That same reporting places the project in the broader context of the Mercedes S-Class W223 Facelift Makes Historic Debut with Textile Upholstery, underscoring how the brand is refreshing its combustion flagships while simultaneously rolling out its electric halo. The coupe’s arrival in 2027, as outlined by Mercedes-focused reporting, gives AMG a clear one-two punch in the luxury EV SUV space.
Tech, positioning, and the EV arms race
Underneath the styling and launch cadence, the electric flagship SUV is also a rolling tech demo for Mercedes and AMG. The company has already torture-tested advanced systems on the GT XX around-the-world program, using that car to validate new battery management, thermal strategies and driver-assistance hardware that will migrate into high-performance electric-powered Mercedes models. Those lessons are expected to feed directly into the AMG SUV and its coupe twin, helping the brand pitch them as not just fast, but also smarter and more efficient than rivals. The GT XX work is part of a broader push by Mercedes to out-tech established EV leaders by seeding its flagships with cutting edge software and electronics.
At the same time, AMG is using the SUV pair to redefine what its badge means in an electric context. The brand, traditionally known for its powerful combustion engines, is leaning on instant torque and sophisticated chassis control to deliver the same kind of drama that made its V8 sedans and coupes cult favorites. Early previews of the coming AMG SUV describe a new era in performance, with the electric drivetrain, battery layout and suspension all tuned to deliver the kind of response buyers expect from Affalterbach. That shift is framed as a deliberate embrace of the electric future by Mercedes and AMG, not a reluctant compliance move.
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