The Ram 1500 TRX is roaring back into showrooms with more power, more tech, and a far steeper sticker price that pushes it firmly into six‑figure territory. The new truck, now badged as the Ram 1500 SRT TRX for the 2027 model year, is positioned as a halo pickup that trades restraint for outrageous performance and luxury. That combination of excess is exactly what makes it headline material, and also what raises hard questions about who this truck is really for.
Instead of retreating from big-displacement engines, Ram is doubling down on a supercharged V8 and track-grade hardware at a moment when rivals are hedging with downsized or electrified options. The result is a truck that is both a statement of intent and a test of how much buyers are willing to pay for bragging rights in the off-road performance wars.
The TRX is back, with a new name and a clear mission
Ram is not simply reviving an old badge, it is relaunching its flagship off-road pickup as the Ram 1500 SRT TRX with a sharpened focus on extreme performance. Reporting on the relaunch notes that The Ram 1500 TRX Is Back and Even More Bonkers Than Before, with The Ram using the SRT label to underline that this is no ordinary work truck. The TRX name itself returns as a kind of rolling manifesto for internal combustion excess, signaling that Ram still sees value in a gas-fed halo even as other parts of the lineup move toward efficiency.
The new positioning also clarifies the mission: this is a High Performance Off Road Truck built to dominate dunes, desert trails, and social feeds rather than job sites. Official materials describe the Ram 1500 TRX as a High Performance Off Road Truck, and the branding leans into that identity with aggressive styling, wide-body stance, and a focus on speed over payload. By tying the truck to the SRT performance sub-brand and keeping the TRX moniker front and center, Ram is making clear that this is the apex predator of its pickup range, not a volume seller.
777 horsepower and a supercharged 6.2-liter V8 define the new TRX
The headline figure for the 2027 Ram 1500 SRT TRX is simple and intentionally memorable: 777. That output comes from a supercharged 6.2-liter V8 that aligns the truck with the brand’s most notorious Hellcat-powered machines. Coverage of the launch emphasizes that Ram is going Raptor hunting with the 2027 1500 SRT TRX, and that the engine is a direct descendant of the Hellcat family, tuned specifically for truck duty. The combination of displacement and forced induction is a deliberate throwback in an era of downsized turbo V6s and battery packs.
Technical breakdowns describe the powerplant as a 6.2-liter supercharged V8, paired with heavy-duty driveline components and off-road suspension tuned to handle the extra thrust. That output is not just about straight-line speed, it is also about maintaining momentum over rough terrain and giving the truck the authority to power through deep sand, mud, and steep climbs. In practical terms, it means the TRX sits at the very top of the gas-powered pickup hierarchy, with numbers that eclipse many sports cars and put direct pressure on Ford’s most potent off-road offerings.
Six-figure pricing turns the TRX into a luxury toy
If the powertrain is outrageous, the price tag is just as bold. Reporting on the new truck makes clear that buyers will, in the words of one analysis, You Spare No Expense to park a TRX in the driveway. The starting MSRP is listed as $99,995, a figure that effectively rounds to six digits before options. Once destination and mandatory fees are included, that number climbs to $102, 59, a total that pushes the truck into territory once reserved for European luxury SUVs and high-end sports cars. The language around the launch is explicit that Unsurprisingly, the TRX is not cheap, and that the MSRP reflects its role as a halo product rather than a mainstream workhorse.
Other coverage frames the truck as a pricing story as much as a performance one, noting that The TRX will start at a figure just over one hundred thousand dollars once destination is factored in. That aligns with broader reporting that Stellantis is resurrecting a gas-powered Ram TRX as a roughly $100,000 V8 pickup truck, positioning it as a statement piece in the premium off-road segment. In practice, that means the TRX is competing as much with luxury crossovers and high-spec full-size SUVs as it is with other pickups, and it signals that Ram expects a subset of buyers to treat this truck as a lifestyle accessory rather than a tool.
Interior tech and comfort push the TRX deeper into premium territory
The cabin of the new TRX underscores how far this truck has moved from its work-truck roots. Instead of a basic, hose-out interior, the 2027 Ram 1500 SRT TRX leans on upscale materials, aggressive sport seats, and the latest infotainment hardware to justify its price. One detailed look at the redesign notes that the old 12-inch central touchscreen has been swapped out for a 14.5-inch Uconnect 5 unit, a change that brings the TRX in line with the most advanced systems in the Ram lineup. That larger display, combined with wireless connectivity and a reworked dashboard layout, makes the truck feel more like a luxury SUV than a traditional pickup.
Official descriptions of the Ram 1500 TRX emphasize features like Play Video prompts and Unpause controls in promotional material, underscoring how central the digital experience has become to the truck’s identity. The Play Video callouts around the TRX highlight not just its off-road prowess but also its tech-heavy cockpit, with preproduction models shown featuring premium audio, configurable digital gauges, and extensive drive mode customization. For buyers, that means the TRX is as much about the experience inside the cabin as it is about what happens when the tires hit the dirt, and it helps explain why Ram feels comfortable charging a luxury-car price.
Off-road hardware keeps the TRX at the sharp end of the segment
Underneath the aggressive bodywork, the 2027 Ram 1500 SRT TRX is engineered to back up its visual swagger with real capability. The truck rides on a heavily reinforced frame, long-travel suspension, and specialized dampers designed to soak up high-speed hits off pavement. Analyses of the new model stress that The TRX is built as a High Performance Off Road Truck, with wide fenders, serious ground clearance, and hardware aimed squarely at desert running rather than mall crawling. That hardware is what allows the truck to translate its 777 horsepower into usable speed over rough terrain instead of just spinning its tires.
Detailed breakdowns of the package describe how Ram has tuned the SRT TRX for both durability and control, pairing the supercharged 6.2-liter V8 with upgraded axles, locking differentials, and off-road drive modes that recalibrate throttle, transmission, and traction systems. The Ram 1500 SRT TRX is presented as a truck that can handle repeated high-speed runs over whoops and jumps without flinching, a claim backed by its heavy-duty suspension components and off-road tires. That focus on genuine capability is crucial, because at this price point buyers expect more than just a lifted stance and decals, they expect a machine that can credibly tackle the same terrain as purpose-built off-road racers.
Targeting Ford’s Raptor and Raptor R with raw numbers
The competitive target for the new TRX is not subtle. Ram is openly positioning the 1500 SRT TRX as a direct answer to Ford’s Raptor and Raptor R, using power figures and performance claims as the primary weapons. One detailed first look describes how Ram’s Wild 2027 TRX Packs 777 horsepower specifically to flex on Ford’s most extreme off-road pickup. That framing makes clear that the TRX is not just about internal bragging rights within the Ram lineup, it is about winning a very public arms race in the high-performance truck segment.
Another analysis notes that Ram is going Raptor hunting with the 2027 1500 SRT TRX, explicitly calling out Ford’s off-road icon as the benchmark. By surpassing the Raptor R’s output on paper and pairing it with a heavily upgraded chassis, Ram is betting that a certain slice of buyers will respond to the biggest numbers, regardless of whether they ever use the truck’s full capability. In that sense, the TRX functions as a rolling spec sheet, designed to win comparison tests and social media debates as much as it is designed to win desert races.
Stellantis leans into deregulation and V8 nostalgia
The decision to bring back a supercharged V8 pickup at this moment is not happening in a vacuum. Reporting on the relaunch notes that Stellantis is resurrecting a gas-powered Ram TRX V-8 pickup truck amid industry deregulation, a context that helps explain why the company feels comfortable rolling out a 777-horsepower, 6.2-liter engine instead of a plug-in hybrid. With regulatory pressure easing in key markets, at least for now, Stellantis appears to see a window to sell high-margin, high-emission halo vehicles to enthusiasts who fear that such machines may not be around forever.
At the same time, the TRX taps into a broader wave of nostalgia for big-displacement engines and analog driving experiences. By tying the truck to the SRT and Hellcat lineage, Ram is signaling that it understands the emotional pull of a supercharged V8 and is willing to capitalize on it while it still can. The Pricing and Availability details for the 2027 Ram 1500 SRT TRX frame it as a premium off-road truck segment entry, suggesting that Stellantis expects strong demand from buyers who want to own a piece of what could be the last generation of unrestrained V8 performance trucks.
Availability, trims, and how the TRX fits into Ram’s lineup
The rollout of the 2027 Ram 1500 SRT TRX is structured to reinforce its status as a halo model rather than a fleet staple. Detailed coverage explains that the truck is scheduled to arrive in dealerships as a premium off-road truck segment entry, with limited configurations focused on performance rather than work duty. The Ram branding is paired with SRT and TRX badging to create a distinct identity within the broader 1500 family, signaling that this is the top rung of the ladder for buyers who want the most extreme hardware.
Within Ram’s portfolio, the TRX sits above more conventional 1500 trims that prioritize towing, payload, or fuel economy. Official descriptions of the TRX emphasize that preproduction models shown are not representative of the entire Ram 1500 range, but rather of a specific High Performance Off Road Truck niche. That separation allows Ram to chase volume with more efficient models while still offering a no-compromise option for buyers who want the most capable and most expensive pickup the brand can build.
Big power, big price, and what it signals about performance trucks
The return of the Ram 1500 SRT TRX, with its 777-horsepower, 6.2-liter supercharged V8 and roughly $100,000 price tag, crystallizes where the high-performance truck segment is heading. On one hand, it shows that there is still room, and appetite, for outrageous internal combustion machines that prioritize emotion over efficiency. On the other, it underscores how far these trucks have drifted from their utilitarian roots, becoming luxury toys for a relatively small group of buyers who can afford to treat a pickup like an exotic car. The fact that The Ram 1500 TRX Is Back and Even More Bonkers Than Before is not just a marketing line, it is a reflection of how automakers are using halo products to keep enthusiasts engaged in a changing market.
For Ram and Stellantis, the TRX is a strategic bet that deregulation, nostalgia, and social-media-fueled one-upmanship will sustain demand for at least one more generation of supercharged V8 trucks. For the broader industry, it raises questions about how long such vehicles can coexist with tightening emissions rules in other regions and growing pressure to electrify. What is clear is that big power now comes at a big price, both at the dealership and at the pump, and the 2027 Ram 1500 SRT TRX is the clearest expression yet of how far automakers are willing to go to sell speed, sound, and spectacle in pickup form.
More from Wilder Media Group: