A pink Plymouth Road Runner convertible just crossed the block at Mecum’s Dallas/Fort Worth auction and hammered for $269,500. That is a lot of money for a car that is not a Hemi.

The color did most of the talking. It is Moulin Rouge, the Plymouth name for the shade Dodge called Panther Pink, paint code FM3.
Report: autoevolution
A Hemi Sticker Said One Thing, But The Engine Said Another
Despite a sticker on the car suggesting otherwise, the engine under the hood is the standard 383-cubic-inch V8, not a 426 Hemi.
It is paired with a three-speed TorqueFlite automatic, a combination that left the factory only 429 times in this body style.
The original owner ordered the pink paint, and the car is the only known survivor with a matching-numbers drivetrain.
Pink Was Only On The Menu For About Two Months
Plymouth did not offer the Road Runner as a convertible in 1968. A drop top arrived in 1969, and 1,890 were built.
For 1970, just 658 convertibles were built. Only 3 got the 426 Hemi, 34 got the 440 Six-Barrel, and 621 came with the standard 383.
FM3 was one of 10 high-impact colors from the golden era of Mopar muscle. In 1970 it was a Spring Color, available for roughly two months.
Experts estimate that 44 Road Runners left the plant in this pink, and six of them were convertibles. Only about three are believed to survive.
The Price Beat The Old Convertible Record By Nearly $50,000
The $269,500 result makes it the most expensive 1970 Road Runner convertible ever sold. The old mark was an unrestored Six-Barrel car that brought $220,000 in 2025, so this one beat it by nearly $50,000.
It is also the most expensive 383-powered 1970 Road Runner on record. An earlier V-code convertible sold for $170,500 back in 2016.
Among all 1970 Road Runners sold at public auction, only two have gone for more. A Hemi hardtop brought $330,000 earlier in 2026, and a one-off Rapid Transit System concept sold for $314,000 in 2019.
It Was Not Even The Top Seller In Its Own Weekend
The pink convertible was among the five most expensive stock classics at Dallas/Fort Worth 2026. A 1971 Plymouth Cuda led that group at $385,000.
A 1970 Plymouth Superbird followed at $368,500, then a 1968 Shelby GT500 at $297,000, and a 1963 Chevrolet Corvette at $176,000.
Think about that for a minute. A budget muscle car that Plymouth built to be cheap and fast now sells in the same neighborhood as those headline cars.
Why A Cartoon Bird Car Is Suddenly A Six Figure Star
The Road Runner started life in 1968 as a no-frills muscle car aimed at young buyers. Plymouth’s goal was a 14-second quarter mile for under $3,000.
The company reportedly paid Warner Bros. $50,000 for the name and likeness of the cartoon bird. It spent another $10,000 to engineer the famous “beep-beep” horn.
That sense of humor is part of the appeal today. Owners love a car that never took itself too seriously, and collectors love when the rarest versions hide behind a plain-looking engine.
The auction itself ran four days and wrapped on October 24, with hundreds of modern and classic vehicles changing hands. A pink convertible with a regular V8 still managed to grab attention in that crowd.
What This Sale Teaches Anyone Hunting A Classic
The first lesson is that rarity beats horsepower. A plain 383 car outsold a long list of Hemi cars because the paint, the body style and the paperwork lined up.
When you shop for a rare color, ask for the broadcast sheet or build sheet, the window sticker if it survives, and a photo of the fender tag. Those papers are what turn a story into a fact.
Check that the paint code on the tag matches the color on the car. A repaint in a famous shade is one of the oldest tricks in the hobby, and a pink car is easy to fake.
Look at the stickers and badges with a cool head too. Here, the engine did not match what a sticker hinted at, and the car still sold big because the real details were honest and documented.
One more tip for anyone tempted by a convertible. Press on the top frame, check the pump and hoses for the power top if it has one, and look for water stains in the carpet and trunk. Leaks are the quiet money pit on every drop top.
Also ask what the seller paid and when. A car that has sold three times in five years at rising prices tells you something about where the market is, and a car that keeps failing to sell tells you something too.
Finally, do not forget the cost of ownership. A six-figure convertible still needs a dry garage, fresh fluids, a soft top that seals, and an insurance policy written for agreed value instead of a regular auto policy.
If the bidder who took this car home keeps it as pretty as it is today, the next record may be only a few years away. If you own something rare in a loud color, keep every scrap of paper that came with it.
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