Jaguar’s 250-unit F-Type Project 7 has an average auction sale price of $174,264, with results running as high as $230,000, according to sales tracked on Classic.com. The car’s original run priced it well below that ceiling when new. Jaguar built its last F-Type of any kind in June 2024, and for the model’s rarest special editions, that ending date has already turned into a floor under their resale value rather than the start of a steady decline.
How Jaguar Closed the Book on the F-Type
The F-Type’s production run wasn’t a quiet fade-out. Jaguar’s own newsroom marked the occasion directly, confirming that the final car — a 5.0-liter supercharged V8 convertible finished in Giola Green — joined the Jaguar Daimler Heritage Trust collection on June 13, 2024, deliberately timed to land exactly 50 years after the last E-Type rolled off the same line, according to Jaguar’s official announcement. Jaguar Managing Director Rawdon Glover framed the moment as consistent with company history rather than a retreat, stating that “the singular vision of Jaguar’s founder, Sir William Lyons, was to always be future-facing, relevant and original.” Across its full run, Jaguar built 87,731 F-Types before shutting the line down for good as the brand pivots to an all-electric lineup.
The Rarest Editions Are Pulling Away From the Pack
Not every F-Type is behaving the same way in the resale market, and that split is the real story. The 250-unit Project 7 — a track-focused, windscreen-optional special edition built for the 2015 and 2016 model years — is averaging $174,264 at auction across 12 tracked sales, with the strongest result reaching $230,000. That’s a meaningful premium over what a car in this tier typically stickered for when new, and it’s happening specifically because Jaguar built so few of them and will never build more. A regular F-Type, by contrast, still depreciates the way ordinary sports cars do — market data across the full model line shows an average sale price of roughly $46,742, a fraction of what a Project 7 commands.
Why the Split Exists
Depreciation research bears out just how differently the mainstream F-Type behaves compared to its rarest sibling. Standard F-Type coupes lose roughly 47 percent of their value within five years, and convertibles fare slightly worse at around 49 percent — both well ahead of the roughly 32.5 percent average depreciation for the broader luxury sports car category they compete in. That’s a car depreciating faster than its peers, not slower. The Project 7’s different trajectory has nothing to do with the F-Type nameplate holding value generally and everything to do with a production run capped at 250 units worldwide, a windscreen-delete roadster body style Jaguar never repeated, and buyers who specifically want the version Jaguar will never build again now that the whole model line is finished.
What a Regular F-Type Actually Loses, Year by Year
It helps to see the ordinary depreciation curve in full before appreciating how unusual the Project 7’s path really is. A typical F-Type retains about 67 percent of its value after one year, drops to roughly 62 percent after two, and keeps sliding to around 53 percent by year four before crossing the halfway mark shortly after — a steady, predictable slope that looks like almost any other used sports car’s ownership cost curve. Nothing about that trajectory suggests a nameplate on the verge of a value renaissance. It’s the Project 7’s fixed, unrepeatable production number — not anything unique about the F-Type badge itself — that has decoupled its resale path from the rest of the lineup.
What Discontinuation Actually Changed
Ending production didn’t make the F-Type valuable — it made the ceiling on the rarest variants permanent. As long as Jaguar kept building F-Types, there was always a theoretical chance of a new special edition arriving to split collector attention or a factory refresh resetting what “current” meant in the lineup. With the line closed for good and the brand moving entirely electric, the Project 7 and other ultra-limited variants are now fixed in number forever, while the ordinary coupes and convertibles that made up the bulk of that 87,731-unit run continue depreciating on a completely separate curve.
The Pattern That Matters Here
What’s happening to the F-Type isn’t really about a beloved sports car becoming valuable the moment it disappeared — it’s a reminder that discontinuation only rescues the specific variants that were already scarce, while the everyday version of the same nameplate keeps losing value exactly like every other used performance car on the market.