These 10 Classic Trucks And 4x4s From The 1970s And 1980s Have Developed Serious Collector Followings, But Not Every Example Is Valuable

Pickups and truck-based 4x4s from the 1970s and 1980s used to be work vehicles you bought, beat up and traded in. Today, collectors are paying attention to them, and the numbers show it.

A classic red and brown single cab truck parked near a building

Hagerty, the classic car insurance and valuation company, tracks how values move. Here are 10 trucks and truck-based 4x4s from those decades, with the figures Hagerty and the writers who cite it have published.

Before the list, one warning. The percentages below are for vehicles in Hagerty’s No. 2 “excellent” condition, so a rusty, tired or heavily modified example will not follow the same path.

Ford F-Series From 1987 To 1991 Gained 12% In A Year

In a July 2026 AutoGuide ranking by Craig Cole, Hagerty data shows the eighth-generation Ford F-Series pickup rose 12% in median value over 12 months.

AutoGuide notes that this was double the increase of the two vehicles ranked just below it.

The Chevrolet C/K Pickup Rose 13% Across A Long Production Run

The third-generation Chevrolet C/K pickup, built from 1973 to 1991, climbed 13% in the same 12-month Hagerty measure.

The long production run matters. A 1973 truck and a 1991 truck can sit at very different prices, so check your exact year and trim.

The Seventh-Generation Chevrolet Suburban Also Gained 13%

Built over the same 1973 to 1991 span, the Suburban matched the C/K at 13%, according to the Hagerty figures in AutoGuide.

That puts the big hauler right alongside the pickup it shares a production span with. AutoGuide’s list mixes pickups and SUVs, because collectors shop for both.

The Dodge Ramcharger Climbed 15%

The first-generation Dodge Ramcharger, 1974 to 1980, rose 15% in median No. 2 condition value over 12 months, per Hagerty data in the AutoGuide ranking.

That is a bigger gain than the Chevrolet pickup and Suburban above it, which shows that the less common models can move quickly.

Ford Bronco II Also Climbed 15%

The little Bronco II, built from 1984 to 1990, rose 15% over the same 12 months, AutoGuide reports, citing Hagerty.

That ties it with the Ramcharger above, and it is a reminder that the smaller models are getting noticed alongside the full-size trucks.

The Jeep CJ-7 Gained 17%

Hagerty data puts the Jeep CJ-7, built from 1976 to 1986, up 17% in median value over 12 months.

It ranked third on AutoGuide’s list, just behind the Toyota Land Cruiser FJ40 and the Mercedes-Benz G-Class.

The Toyota Land Cruiser FJ40 Gained 30%

The Land Cruiser FJ40, built from 1968 to 1983, rose 30% in median value, the biggest jump among the trucks on this list. Only the Mercedes-Benz G-Class, at 45%, rose more in AutoGuide’s ranking.

That is a big gain for an old workhorse, and it shows that interest in vintage off-roaders keeps growing.

The Third-Generation Ford Bronco Rose 6%, But Hagerty Saw It Coming

The 1980 to 1986 Bronco gained a more modest 6% in the AutoGuide ranking. In a March 2018 piece, Hagerty’s Andrew Newton rated it a “buy,” saying buyer interest was up 19% year over year and that values had not yet risen but were expected to.

It is a good reminder that gains do not arrive on a schedule.

A 1978 Jeep J-10 Pickup Carried A $29,800 Median Value In 2022

In a May 2022 Hagerty article, Brandan Gillogly reported the median No. 2 value of a 1978 Jeep J-10 pickup at $29,800. The 1978 Jeep Cherokee Chief, which shares its platform, came in at $23,200.

That puts the pickup about 28% above the two-door SUV, which Hagerty noted as the first case on its list where a pickup was worth more than a two-door SUV on the same platform.

Hagerty’s 2018 piece also covered the 1974 to 1983 Jeep Cherokee, rating it a “hold.” It said interest in Jeeps had grown, but the original Cherokee had risen more slowly than the CJs, and that all measures of buyer demand had been strong.

The Jeep CJ-8 Scrambler Was Called “Fully Priced” In 2018

The 1981 to 1986 Jeep CJ-8 Scrambler also appears in Hagerty’s March 2018 piece. There, Hagerty reported that its Price Guide values rose 60% over two years, while buyer interest fell 16% over 12 months.

Newton called it no longer the “temptingly cheap” entry into vintage trucks and rated it a “sell.”

Values move, and these numbers are snapshots from different years: 2018 and 2022 for the Hagerty articles, and July 2026 for the ranking. Percentages describe how a median value changed, not what any single truck will bring.

The AutoGuide ranking also includes the Suzuki Samurai and the Mercedes-Benz G-Class, which are left off this list to keep the focus on trucks and truck-based 4x4s from the 1970s and 1980s. Its 12-month figures cover only vehicles in No. 2 condition, which the article describes as excellent.

A truck in No. 2 condition is a clean, well-kept vehicle, and not every old pickup in a barn or driveway qualifies.

If you own one of these, look up your exact year, trim and condition in the Hagerty Price Guide, gather your records and photos, and consider a professional appraisal before you sell.

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