A video from the verified account kevonstage opens with a confession that doesn’t soften anything: “6 years ago I bought a Maserati and it was a BIG MISTAKE! HUGE!” The video pulled in 126,000 likes, 11,100 comments, and 3,358 shares.

The regret checks out against how steeply Maseratis actually lose value. Research cited by Jerry’s depreciation breakdown puts the average Maserati’s five-year value loss above 50 percent, with most of that drop concentrated in the very first year alone, followed by roughly 10 percent per year after that. Some estimates cited in the same piece range even higher, between 45 and 75 percent over five years, with one 2019 Business Insider projection putting the Quattroporte specifically at a 72 percent loss over that span. For comparison, the average vehicle loses around 40 percent of its value over the same five-year window, meaning a Maserati can easily lose its value at close to double the typical rate.

Buying one doesn’t just mean absorbing that depreciation curve; it means paying to maintain a car built with specialized, low-volume parts the whole time you own it. A cost breakdown from YallaMotor puts annual servicing at roughly $1,000 to $3,000 depending on the model, with high-performance brake jobs running $1,500 to $3,000 every 20,000 to 30,000 miles and a set of quality tires adding another $1,000 or more every few years. Stack six years of that maintenance schedule on top of a car that’s already lost more than half its purchase price, and the math behind calling it a “HUGE” mistake becomes easy to follow.

None of that makes a Maserati a bad car to drive; it makes it an expensive one to have owned once the thrill of a new exotic wears off and the bills start arriving on a predictable schedule. The gap between what a car costs to buy and what it costs to keep is exactly the distinction that catches first-time exotic car owners off guard, and it’s the same lesson behind plenty of similar “I regret this purchase” posts across social media: the sticker price was never the real number to budget around.

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